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Words by Cycle Sport staff

We’ve had an email from Trek.

It goes…

“Hello all,

It’s been an exciting week for Trek as we announced our co-title sponsorship of LEOPARD TREK. The anticipation behind this launch is understandable, considering the fire power in the roster. There will undoubtedly be a significant portion of media coverage surrounding the team as the season kicks off next week at the Tour Down Under.

Please follow these naming standards when referring to the team in the media:

  • The team name is LEOPARD TREK. Please do not insert the word “Team” before LEOPARD TREK, in writing or conversation, as that is not part of the official name.
  • Please do not hyphenate LEOPARD TREK.
  • In written communication, LEOPARD TREK must be set in all caps.
  • In spoken communication, please use the appropriate pronunciation: LAY-oh-pard Trek.

INCORRECT: The new Team Leopard Trek includes…
CORRECT: The new LEOPARD TREK team includes…

INCORRECT: Leopard-Trek was presented to the media…
CORRECT: LEOPARD TREK was presented to the media…

INCORRECT: Trek announces sponsorship of Team LEOPARD TREK…
CORRECT: Trek announces co-title sponsorship of LEOPARD TREK…

Thanks for your help in establishing the proper team name standards. If you have any questions, please feel free to contact me.”

We have drafted a reply as follows:

Dear Trek,

We won’t be capitalizing the name of the team in our magazine, nor on our website.

We hope this helps.

Yours, etc.

Cycle Sport