Australian road safety ads pulled after portraying cycling in negative light

Western Australian ads showed banned speeding driver having to cycle, which attracted derision from cycling campaigners

General cycling riding on road

A series of road safety adverts published by the Western Australia Road Safety Commission have been pulled after complaints from cycling groups highlighted that they portrayed cycling in a negative light.

The ads featured a driver who was caught speeding, lost his licence and was left using an old bicycle to travel around. The tone of the ads made it appear that cycling was a punishment.

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Nigel Wynn
Former Associate Editor

Nigel Wynn worked as associate editor on CyclingWeekly.com, he worked almost single-handedly on the Cycling Weekly website in its early days. His passion for cycling, his writing and his creativity, as well as his hard work and dedication, were the original driving force behind the website’s success. Without him, CyclingWeekly.com would certainly not exist on the size and scale that it enjoys today. Nigel sadly passed away, following a brave battle with a cancer-related illness, in 2018. He was a highly valued colleague, and more importantly, an exceptional person to work with - his presence is sorely missed.