"We had best intentions," says Colombian kit designer

Why a supposedly vulgar kit reveals more about the public than it does about the riders, says Klaus Bellon

Last January, Angie Tatiana Rojas volunteered to design the kit for her cycling team, Colombia’s IDRD-Bogota Humana-San Mateo-Solgar. The 22-year old wanted to help out her team. As she now puts it, “I always aim to be as helpful as possible both on and off the bike.”

Rojas came up with several designs for the kit, trying to maximize the visibility it would have within the peloton. In her eyes the kit’s primary purpose was to, “highlight the team's sponsors”, and she chose the colours accordingly. Red and yellow for Bogota’s cycling league, and golden ochre, the primary color used by Solgar, a vitamin manufacturer, in their packaging.

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