Thanks to Britain’s cyclists’ unprecedented success in Beijing, the sport will be given a sizeable increase in funding in time for London 2012.
According to figures released by the BBC, cycling was the most cost-effective sport of all in Beijing. Despite having the highest pre-Games medal target of six medals, Britain’s cyclists comfortable exceeded this with an incredible 14 medals.
As a result, each cycling medal equated to a cost of £1.58 million, a figure well below that of nearly every other Olympic sport. Gymnastics was by far the most expensive sport in Beijing, with only one medal being scored, equating to a cost of £9 million.
Cycling was granted a budget of £22.1 million for Beijing, although this will be increased to £26.92 million to prepare for the London Games.
Basketball will enjoy the greatest increase in funding, with a 136.9 per cent increase despite no signs as of yet of a medal-winning performance.
Taekwondo, boxing, archery and hockey will all benefit from increased levels of support for 2012, but for under-achieving sports the opposite will be true.
Athletics failed to meet its objective of five medals in Beijing and will have its budget cut by 5.3 per cent.
Cycling Weekly’s Olympic coverage