'We don't want to make a different bike for a sprinter and a climber...We just want to create the very best'

We took a tour of the Pinarello factory, and asked its CEO how much sponsoring one of cycling's richest teams means to the brand

Fausto Pinarello is rolling around his factory on a segway when we arrive. At 4.45 pm on a Friday afternoon, the work desks are closed and the place is empty - employees have headed off early to commence the weekend.

It's the same factory where he began painting frames aged 17, under his father Giovanni Pinarello.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.