Sign up to the 'Give a Beep' project to put pressure on new London Mayor, Sadiq Khan, to further improve cycling infrastructure in the capital

The newly appointed London Mayor, Sadiq Khan, has pledged to improve cycling infrastructure in the capital and now a new app could help you play a part in the scheme.

Created by Swedish firm Hovding, the ‘Flic’ app hopes to apply political pressure on Mr Khan by encouraging its users to report areas of London where they don’t feel safe on their bike.

When paired with a Bluetooth-enabled digital button, the app will send an email to the mayor every time a rider comes across a risky situation, or any time they feel in danger on two wheels.

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Anna Katarina Skogh, marketing director at Hövding, said: “London is a world metropolis and has every possibility to be a safe cycle-city. More people should be able to cycle and feel safe while doing so, but today’s infrastructure doesn’t allow it.

Therefore, would we like to highlight the issue and push forward the campaign for safer cycling, letting cyclists themselves to report about the places that need improving. It’s important for us to contribute to a safe cycle-environment – with the perspective of the cyclists as a focus.”

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The ‘Give a Beep’ project will gather information on dangerous areas of the city for cyclists and share that with other riders in the capital, as well as encouraging further improvements to London’s infrastructure.

You can get a free digital button by signing up on the London Cycling Campaign website.

  • joe

    Good stuff

  • ummm…

    those drivers in the first half of the video have a point. there are respectful and attentive drivers out there that struggle with the same roads that we do. Unfortunately there are at least JUST as many people that are selfish and disrespectful in the car as well as in their daily life.

    we all have to work together and give a *beep*