Lotto-Soudal change name and kit for Paris-Nice to promote sponsor's product

As was the case in 2016, Lotto-Soudal will be known as Lotto-Fix All for Paris-Nice, to promote one of Soudal's products. The team will also wear a different kit

Just to show the power a sponsor has over a cycling team, Lotto-Soudal will be known as Lotto-Fix All during Paris-Nice (March 5-12) in order to promote a product from their co-sponsor.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.