Dave Povall will become co-manager of the British Madison Genesis team with Roger Hammond

Dave Povall will join Roger Hammond in co-managing the British Madison Genesis cycling team for 2016.

Povall joins the squad after successful tenures at NFTO and UK Youth, and will take on the day-to-day running of the Madison-Genesis team as Hammond splits his time with his additional role as sports director with the Dimension Data squad.

“It’s an honour to have been asked to co-manage Madison Genesis for 2016, especially as it’s such an exciting year for the team – partnering with new mentor, Mark Cavendish – forming the CVNDSH Scholarship,” said Povall.

Dave Povall, Madison Genesis

Dave Povall, Madison Genesis

“Over the course of the last three years Madison Genesis has consistently improved, attracting and developing both young, promising riders and some experienced international stars, too.

“The challenge to improve, whilst working within such a professional set-up made our conversations very simple – it genuinely felt like the perfect fit.”

Povall will head up the team into a busy schedule of races, including a defence of their 2015 Tour Series title.


Watch: Secrets of the toolbox – Madison Genesis


It was announced late last year that Hammond had taken up a position as sports director for newly-appointed WorldTour team Dimension Data. Former classics specialist Hammond has worked with the Madison Genesis team since 2012.

Hammond said: “I’m really pleased to have Dave on board, his knowledge of the UK scene is second to none. The added support will help Madison Genesis push further again this year.”