Madison pitches its sponsored roadies and MTB riders against each other (video)

Video is part of Madison’s 40th anniversary celebrations

The Madison brand was founded in 1977 and has been celebrating its fortieth year with a series of events and special lines. As part of its Madison 77 celebrations, it’s pitched Tobyn Horton from the Madison-Genesis pro road cycling team against Marc Beaumont from the Madison-Saracen pro downhill mountain biking team.

>>> Ten ways to improve your climbing

In a couple of challenges, they start off by climbing Bwlch-y-Groes in Wales on road bikes. They then come back down off road on downhill mountain bikes. So who does better in each environment? Watch the video to find out.

http://www.youtube.com/watch?v=K7vQ30BxUqY&feature=youtu.be

Of course, Madison is also showing off its special Madison 40 clothing brought out for the anniversary, as well as a host of other brands from the huge portfolio which it either owns or distributes.

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Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.