Rider's-eye view of a Madison race (video)

On-board cameras are all the rage in cycling these days, with footage from Jasper De Buyst at the Ghent Six-Day catching the audience’s attention.

Madison races are some of the more dynamic to occur on the track, what with the technique required to follow the wheel and fling your partner into action intermittently.

The video above shows the action with a camera strapped to the rider’s chest as they empty the tank around the Geneva Velodrome.

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It’s impressive to watch the hand-slings from the wide view on television, but this close up you can really get an appreciation for how fast the riders are going when they come together.

With the launch of Velon, bringing fans closer to the action on the track or the road is a key priority. Velon used on-bike cameras as part of their video launch and they are a major part of their strategy, potentially linking them up to live television feeds.

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