The Rutland-Melton Internation CiCLE Classic needs to obtain around £15,000 of backing to make showing the race on television viable

The Rutland-Melton International CiCLE Classic could be shown on television if sufficient financial backing is found, according to organisers.

Speaking to the Leicester Mercury, race director Colin Clews said the search is on for a company or group who is willing to support the project to the tune of £15,000, which would see the race shown on ITV4 and Eurosport.

>>> Rutland-Melton CiCLE Classic 2014 photo gallery

The Classic has attracted teams from around Europe in recent years, with Rapha Condor-JLT’s Tom Moses taking the win in 2014, and now Clews wants to expand the race’s coverage even further.

“The CiCLE Classic has long been regarded as the most photogenic one-day cycle race in Britain,” Clews told the Mercury.

“With the levels of foreign interest now shown in the event, together with the talent among British riders these days, the Classic must be a prime target for a wide television audience and with the potential for any companies or groups willing to support this TV project, there is guaranteed value for money.”

Dubbed ‘Britain’s toughest one-day race’, the CiCLE Classic is known for its off-road sections, steep climbs and is part of the UCI Europe Tour.

  • Mark Jones

    £15,000 seems a small amount of money to see the race televised on ITV4 when you think of what lower leagues football clubs pay for players. Even if they couldn’t find the sponsors then I would have thought there must be 15,000 cycling fans who would want to watch the coverage at £1 each (less than the price of an energy bar!!). That said, if they cannot find sponsors with the foresight to fork out £15,000 between them to get coverage on the top two channels for cycling coverage then something’s wrong. Hopefully they will and it will be an incentive for other organisers of smaller races to do the same and also a further incentive for races wanting to move up to UCI status