The six strangest cycling sponsors of all time

Cycling is well known for its slightly bizarre sponsorship deals, none more so than the famous Molteni – who manufactured cold meats – and Faema – an espresso machine maker.

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In another odd move, Europcar rider and perenial gurner Thomas Voeckler became the face of  Akena conservatories earlier this week.

Here we look at six of the weirder sponsorship deals of past and present, starting with a Russian team blatantly cashing in on an expensive product.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.