Team Wiggins announce nutrition deal with PowerBar for 2017
British squad will be fuelled by PowerBar products next season
Team Wiggins has announced their latest nutrition deal, which will see the team's riders being powered by PowerBar nutrition products in 2017.
Founded in 1986, PowerBar is a familiar name in the world of cycling, already partnering one professional road team in the form of BMC Racing, and also being the official nutrition supplier of both the Tour de France and the Revolution Series.
Richard Danks, the UK country manager of PowerBar's parent company Active Nutrition International, said that he was hoping for an exciting partnership with Team Wiggins.
"We’re looking forward to partnering with Team Wiggins and fuelling each rider with our trusted range of PowerBar Sports Nutrition.
"It’s an honour to work with Sir Bradley Wiggins and support his progressive team achieve their goals next season. 2017 will be an exciting year for the brand in the UK."
David Dunne, the nutritionist for Team Wiggins, echoed that message.
"It’s great to have PowerBar on board helping fuel Team Wiggins on the road and track for the 2017 season. They have an extensive and effective product range which will play an integral part in supporting the recovery, adaptation and performance of the team"
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.
-
Freezing, wet and freezing, and non-existent: when cycling's weather gods don't play ball
This year's Flèche Wallonne was tough – but there are others to match it
By James Shrubsall Published
-
Are pockets on the Specialized Men's Prime SWAT Bib Shorts worth parting with extra cash? Perhaps
Pockets come at a premium, but these are a treat to wear if they meet your budget
By Sam Jones Published
-
Bradley Wiggins liquidates businesses with debts of over £1m
Creditors expected to be left out of pocket as Team Wiggins company folds
By Vern Pitt Published
-
Bradley Wiggins takes full control of Team Wiggins
Tour de France winner cuts final ties with former management company
By Vern Pitt Published
-
Bradley Wiggins rocked up to his local 10mi time trial last night and smashed it
Sir Bradley Wiggins clocks a winning time of 19-15 in his local time trial, winning by nearly 40 seconds from his nearest rival
By Stuart Clarke Published
-
Team Wiggins partner with Hyundai for 2016 season
Team Wiggins announce that Hyundai UK will provide vehicles for the 2016 season, with Sir Bradley Wiggins team also signing deal with YESSS Electrical
By Stuart Clarke Published
-
Bradley Wiggins admits Rio Olympics will probably be his last major event
Sir Bradley Wiggins says the Rio Olympic Games will probably be his final major event, but he won't hang up his wheels straight away
By Stuart Clarke Published
-
Bradley Wiggins on Dubai Tour: 'Don't expect too much from me!'
Sir Bradley Wiggins insists he won't be riding for position at the Dubai Tour, instead focussing on helping his teammates
By Stuart Clarke Published
-
Team Wiggins sweep to victory in Revolution Track Series
Owain Doull and Jon Dibben in top form at final round of the 2015/15 Revolution Track Series in Manchester at the weekend
By Nigel Wynn Published
-
Wiggins: Hour Record is beatable, but I won't be having another go
Sir Bradley Wiggins says he plans to keep racing until the end of 2016, unless another job offer comes in
By Stuart Clarke Published