British squad will be fuelled by PowerBar products next season

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Team Wiggins has announced their latest nutrition deal, which will see the team’s riders being powered by PowerBar nutrition products in 2017.

Founded in 1986, PowerBar is a familiar name in the world of cycling, already partnering one professional road team in the form of BMC Racing, and also being the official nutrition supplier of both the Tour de France and the Revolution Series.

Richard Danks, the UK country manager of PowerBar’s parent company Active Nutrition International, said that he was hoping for an exciting partnership with Team Wiggins.

“We’re looking forward to partnering with Team Wiggins and fuelling each rider with our trusted range of PowerBar Sports Nutrition.

“It’s an honour to work with Sir Bradley Wiggins and support his progressive team achieve their goals next season. 2017 will be an exciting year for the brand in the UK.”

David Dunne, the nutritionist for Team Wiggins, echoed that message.

“It’s great to have PowerBar on board helping fuel Team Wiggins on the road and track for the 2017 season. They have an extensive and effective product range which will play an integral part in supporting the recovery, adaptation and performance of the team”