The Tour of Britain is set to return to East Anglia for the first time since 2012, with Active Norfolk hoping the event will encourage more people onto their bikes

The Tour of Britain will return to East Anglia next year for the first time since 2012, according to the Eastern Daily Press.

The region hosted a stage each year between 2010 and 2012 and reports suggest that the stage could take in both Ipswich and Norwich.

In 2012 the region’s economy was boosted by £3.5m when the Tour passed through, with figures from organisers SweetSpot showing that Devon received a £6m boost from this year’s race.

“It’s another fantastic opportunity to show people from around the country and beyond that this is a fantastic place to visit,” said Ben Jones, director of Active Norfolk.

“We have shown that we can deliver high-profile sporting events which will guarantee incredible support from communities across the county. We look forward to raising that profile even further next year.

“We’re hopeful that we can use events such as the Tour as a platform to raise the profile of sport and physical activity in Norfolk, to make people more aware of the dangers of being physically inactive, and to inspire individuals and communities to join us in 
raising levels of participation across all ages and in every corner of Norfolk.”

Previous stage winners in the region include Andre Greipel in 2010, Gediminas Bagdonas in 2011 and Team Sky’s Luke Rowe in 2012.

Source: Eastern Daily Press