The Tour of Britain will visit Norfolk in 2010, the first time the country’s major stage race has visited the county since the Milk Race back in 1991.
Norfolk County Council released the news that it will be hosting the race yesterday during a Regional Economic Forum held in Norwich. NCC hope that the race will bring in excess of £1.5million revenue to the area.
“I’m very proud that we’ve convinced the people behind the Tour of Britain to bring the race to Norfolk next year,” said NCC leader Daniel Cox.
“This is likely to be the biggest sporting event ever to be held in the county and the potential benefit is huge.
“When dreaming up a challenging cycle route for top athletes, Norfolk’s landscape wouldn’t perhaps immediately spring to mind to those who don’t know our county. We are one of the largest counties in England however with many features that will help create an exciting and demanding route.”
This year’s Tour of Britain takes place over eight stages from September 12-19.