Swiss WorldTour team IAM Cycling planned to have riders names under the IAM logo, but the UCI have blocked their plans


IAM Cycling’s plans to have personalised shirts for each of their riders have been blocked by the UCI.

The Swiss squad, who join the WorldTour for 2015, had originally designed their jerseys with the rider’s name under the IAM logo on the back.

>>> IAM Cycling announces 2015 lineup, with 10 new signings

But the sticklers at the UCI have ruled against it, meaning IAM have had to make last-minute changes ahead of the opening races of the season.

IAM said in another tweet that they would look into releasing the personalised jerseys to release to fans and also for training rides.

The UCI said in a statement: “It’s clear in the UCI Regulations that the upper section of any jersey shall be reserved for the team’s principal sponsors.

“Therefore, the UCI invited IAM Cycling to revise the initial design of its outfit. The new jersey was judged to be in compliance with the regulations and was therefore registered.

“Under these very same regulations, other elements of the outfit, including the helmet, are not subject to similar restrictions, giving teams more freedom in the design of their kit.”

The decision to ban the personalised kits has, unsurprisingly, caused a bit of a Twitterstorm, with the general consensus being that if IAM’s sponsors were happy with the design then the UCI should support the decision.

  • Adam Beevers

    Erm..upper section being reserved for sponsors…..wrong kit has riders’ name BELOW sponsor name….correct kit has riders name ABOVE sponsor. Does the UCI know what the term “upper” means?

  • John Westwell

    If IAM had contacted the UCI before they had the jerseys made, they could have saved themselves a lot of time and money.

  • Peter Dixon

    I don’t want to see riders names on jerseys as done in football, but done as part of the logo, especially in such an amusing way is okay.
    No wonder the Swiss have a reputation for being humourless, they try& crack a joke & get sanctioned by the UCI for it!

  • Dabber

    Is this the UCI being scared of the “Je suis Charlie” connection?