Having launched #DoGoodFriday as an antithesis to Black Friday, Vulpine will donate 20 per cent of its sales this Friday to World Bicycle Relief

After the success of Vulpine’s #DoGoodFriday initiative on November 27 the British clothing company will again be donating a proportion of its sales to charity on Friday, December 4.

This Friday, 20 per cent of Vulpine’s online sales will be given to World Bicycle Relief – the charity that aims to mobilise people with the help of bicycles.

Vulpine has also teamed up with fundraising platform Pledgit, where customers, friends and the wider community can pledge money to World Bicycle Relief, which Vulpine will match pound for pound.

“It’s really great to be working with World Bicycle Relief and PledgIt,” says founder, Nick Hussey. “We’re excited to be putting our money where our mouth is and will match customer’s donations too. Christmas feels good this year!”

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Hussey continued: “Cycling enriches lives to bring fun, health and freedom. But for many, cycling can offer even more: life, education, opportunity and hope. These things are even more important to our fellow humans, and so I’m delighted we have the opportunity to fundraise for World Bicycle Relief.”

Vulpine will run its #DoGoodFriday initiative each week until December 18 as part of its 25 Days of Christmas scheme, with proceeds donated to different charities each week.

If you want to raise more money for World Bicycle Relief, interactive training platform Zwift is helping riders raise money, with Trek bikes pledging to donate $40,000 if riders collaboratively over 100,000 miles.