Why the beers are on Peter Sagan this weekend

The Slovak national champion is due to take delivery of his own body weight in beer at the team hotel on Friday night

Peter Sagan wins the 2014 E3 Harelbeke. Photo: Graham Watson

(Image credit: Watson)

Win or lose at E3 Harelbeke, Peter Sagan and his Tinkoff-Saxo teammates will have the chance toast success on Friday night when the Slovak gets his weight in beer delivered to his hotel.

The slightly odd prize is courtesy of E3 sponsor Kwaremont beer in honour of Sagan's win in Harelbeke last season, when he beat out Niki Terpstra, Geraint Thomas and Stijn Vandenbergh.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.