The three day Tour de Yorkshire kicks off on May 1 in Bridlington and Yorkshire Bank will put their name to the race's points jersey

Yorkshire Bank will sponsor the Tour de Yorkshire points jersey in a three-year deal announced on Friday.

The bank is the first sponsor to be announced for the three-day race, which starts in Bridlington on May 1, and it has already put its name to a chain of ‘bike libraries’ across the county in an initiative to get more children cycling.

Sir Bradley Wiggins has been given special dispensation from the UCI to race with his Wiggins team at the Tour, with a host of other world class stars expected to also be on the start line.

Helen Page, the customer experience, products and marketing director at Yorkshire Bank, said: “We’re proud to support cycling in Yorkshire at all levels, from children borrowing library bikes to welcoming professional riders to the county.

“This sponsorship is a natural extension to our existing commitment and I hope this exciting race will inspire more riders of all ages and abilities to enjoy the benefits of cycling.”

>>> Tour de Yorkshire announces women’s race

Gary Verity, the chief executive of Welcome to Yorkshire, said: “Yorkshire Bank is a perfect fit for our race and we’re delighted to have them on board.

“It’s apt that the sprinters jersey is the first we are announcing, and in the following weeks more sponsors will be unveiled although there are still opportunities for businesses to get involved with the race.”

Read our guide to the Tour de Yorkshire here.

  • Jason Flynn

    Very pleased this is happening. Hat goes off to the organisers and campaigners. It will be great for the area.

  • The Awakening

    This really is a good news story in so many ways.

    From having bid, won the rights to stage the opening stages of the 2014 Tour De France, the ‘Welcome to Yorkshire’ organising Committee, have not stood still, they have used that impetus of goodwill to stage a 3 Day Tour in Yorkshire. The momentum of enthusiasm could make this eventually into a 4 day, 5 day or 7 day stage race, as the event will inevitably attracts the crowds again.