Did the Olympics give cycling a boost?

Bradley Wiggins, London 2012 time trial gold R

The positive effect of British cycle racing success is much trumpeted by organisations from British Cycling to Halfords, with boosts in sales and growing interest in mass participation events hinting that the UK is falling back in love with the bicycle.

However recent government statistics show that overall bicycle use across the country has remained static, bringing into question the size of the so called "Wiggo Effect" in getting more people cycling more often. Despite regional variations cycling accounts for just 2% of all journeys across the country, a figure which remained unchanged during 2012.

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