Lumo are a new British company looking to raise funds using the crowd-sourcing websites Kickstarter. They are building their brand around casual cycling clothing that can be worn on and off the bike, but also features built in LEDs for high visibility.

Do you like the idea of using a bike as a mode of transport to get around a town or city, but hate the idea of having to dress as a lycra clad sherbet lemon in order to be safe and comfortable? British startup Lumo may have the answer…

Lumo realise that city cyclists don’t just dress for the journey they are taking, but also for the destination. Lycra bibs and a neon yellow jacket might be practical for the journey, but not very suitable for the pub or work. At the other end of the spectrum, most non-cycling clothing performs badly on the bike, riding up your back or feeling uncomfortable and impractical.

They have produced a video explaining the brand and the initial items which can be seen here.

One of the initial pieces in the range is the Herne Hill Harrington Jacket. It is based around a classic harrington jacket design, but features subtle modifications for everyday cycling, such as a dropped tail, added stretch in the shoulders, a fleece lined collar and hidden inner cuffs for wind protection.  Lumo also claim that it is also treated to be water resistance and breathable.

The key feature though is the hidden built in LEDs. This cannot be seen when not turned on as they tactfully hidden behind thin panels of fabric. There is a line of white LEDs that run down the side of the front zip and a row of red LEDs along the rear hem. From the video, these appear very effective and Lumo claim that they are visible from over 400 metres away.

If you would like to find out more information or back Lumo, you can head over to Kickstarter.

For more cycling tech innovations click here.