If anyone was in any doubt about 11 Speed, just looking around the halls here at Eurobike should put those doubts to rest.

Any manufacturer worth its salt has their flagship model kitted out with Vicenzas finest. This isn’t like the Red launch where money talked and Red was offering too big a profit margin to ignore.

Super Record is expensive and Campagnolo know it. Manufacturers from Cannondale to Merckx via Bianchi, Pinarello, Colnago and countless others have their range topping bikes dripping with Super Record or just plain old Record. Like 10 speed, it looks like many of us won’t have the choice of moving to 11.

CYCLING WEEKLY AT EUROBIKE 2008

Computer Love

Bontrager road shoe

Tacx Cyclo X simulator

Castelli clothing

Most components by Pinarello

Assos clothing

Shimano Di2 becomes SEIS Electronic Dura Ace

Titanium treats

Milram Focus team bikes

GT GTR Team Carbon bike

New Look chainset

De Rosa Neo Pro bike

New Mavic shoes and pedals

Deda Zero bars and Zero Nero stem

New SRM cranks and head unit

Fizik Antare saddle

Cippo in heels!

Cervelo S2 and S3 frames

New custom Litespeed TT bike

New HED wheelset

New Giro helmets and mitts

Scott X1 cyclo-cross bike

Zipp carbon chainset and stem

Shimano’s new custom-fit road shoe