These are the new HED deep section wheels, where the rim bows out to give a wider profile than the tyre.

This makes a more wing-shaped profile than other rims. The rear pictured is very similar to a Zipp 808, in depth, but as the picture shows, the width of the rim is considerably wider than normal.

New HED deep section wheels.

CYCLING WEEKLY AT EUROBIKE 2008

Computer Love

Bontrager road shoe

Tacx Cyclo X simulator

Castelli clothing

Most components by Pinarello

Assos clothing

Shimano Di2 becomes SEIS Electronic Dura Ace

Titanium treats

11 speeds ahead!

Milram Focus team bikes

GT GTR Team Carbon bike

New Look chainset

De Rosa Neo Pro bike

New Mavic shoes and pedals

Deda Zero bars and Zero Nero stem

New SRM cranks and head unit

Fizik Antare saddle

Cippo in heels!

Cervelo S2 and S3 frames

New custom Litespeed TT bike

New HED wheelset

New Giro helmets and mitts

Scott X1 cyclo-cross bike

Zipp carbon chainset and stem

Shimano’s new custom-fit road shoe