Primal's new HT.A range is designed for all day casual office use as well as including technical cycling-specific features
Performance cycling clothing brand Primal has launched a new range of active, urban lifestyle wear.
Called HT.A, it ties in with the growing trend to mix technical cycling features into clothing which is as good to wear for the commute as it is all day in a casual office environment or for off-bike leisure.
The range includes clothing for men and women.
Primal says that the new range will launch for Christmas 2016, with Judith Smith, Director at Primal Europe, adding: “This is an incredibly innovative range of urban wear, functional performance for the modern cyclist”.
Primal boasts its attention to detail, with a high-end finish, quality fabrics and modern cuts disguising the clothes’ performance features and materials.
So it includes reflective accents for improved low light visibility, strategically placed stretch panels, zippable ankle cuffs and expandable pockets to cater for on-bike needs.
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On top, there are shirts with a more formal button-down collar, as well as polo shirts and tee shirts, as well as pieces with a more technical design with windblock front panels and a more open back.
There is also a short sleeved down jacket for extra warmth when cycling in cooler conditions.
As well as tops, there are ¾ length trousers and shorts as well as full length cargo pants.
Primal also shows its HT.A range paired with kit from its more performance focussed clothing ranges, including women’s leggings and its wide range of socks.