New colourscheme for popular R321 shoes celebrate both Shimano and the Tour.

The Tour de France is cycling’s biggest shop window, and the 2015 edition already looks to be no different, with Shimano being the first to announce details of a new product that will be launched in July: the R321B shoes.

>>> Cycling shoes: a buyer’s guide

Ok, so the R321B shoes can’t really be described as “new”, being more of a reworking of the popular R321s used by the likes of John Degenkolb and Michael Matthews, and highly regarded in the Cycling Weekly office. This means a blue and yellow colourscheme, a combination of Shimano’s blue corporate colours with the Tour’s iconic yellow.

Giro d'Italia - Stage 3

Michael Matthews wins stage 3 of the Giro in Shimano R321 shoes (Watson)

The R321Bs look to have everything you’d expect from a pair of shoes that we would expect to match or even surpass the £299.99 price tag of the R321s. This means an dimpled upper to improve airflow, and a custom-fit sole which should ensure a snug fit for different foot shapes.

As with all top-of-the-range shoes, the R321Bs have a full-carbon sole, which feature Shimano’s Dynalast shape that apparently improves muscle efficient, aiding a smooth pedalling action. However most importantly we love the striking looks, although the colour combination could prove tricky to match to the kits of the likes of BMC and Cannondale-Garmin.