UK and Europe left out of American price decrease

Shimano has slashed prices across the board, with some high-end components receiving price reductions of up to 40 per cent. But if you’re a UK consumer you shouldn’t get too excited, as the changes will only have an impact on the other side of the Atlantic.

“We see price changes from an increase of one per cent to a decrease of 40 per cent,” said Wayne D. Gray, vice president Shimano’s US distributor, speaking to industry website Bicycle Retailer and Industry News. “There’s no specific percentage across the board, but there’s reduction in our recommended wholesale pricing and retail of many items.”

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When Cycling Weekly contacted Shimano Europe and Madison, Shimano’s distributor in the UK, neither provided a comment on the reasons behind the American price decrease, or whether these price reductions would be replicated on this side of the Atlantic.

One possible reason for the price decrease could be the relative weakness of the Yen compared to the US Dollar, so with the Pound also strong growing in strength against the Japanese currency, we could still hope for price reductions over here.

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Another possible reason could be the increased competition that SRAM seems to be posing, particularly with the new SRAM Red eTap groupset, which is significantly cheaper than Shimano Dura-Ace Di2. However, Shimano has previously indicated that it is reluctant to take SRAM on head on in a battle of the wireless groupsets, saying that there is not currently the demand for it to produce its own wireless groupset.