Cycling Weekly unveils new sportive series sponsors

The expanded 2014 Cycling Weekly Sportive series, which now includes 10 events around the UK, welcomes several new sponsors onboard.

Official nutrition partner will be SiS. Stephen Moon, Chief Executive of Science in Sport (SiS), said: “We’re delighted to be partnering with the Cycling Weekly Sportive Series and helping participants achieve their cycling goals throughout the season. Whether it’s working with professional or amateur athletes, SiS is fully committed to providing the best endurance nutrition products and expert advice.”

Additional partners include Continental Tyres, whose brand manager Shelley Childs said “Continental are delighted to be involved in the 2014 Cycling Weekly Sportive Series. So many of our customers are huge fans of sportive riding, and we’ve even designed tyres specifically for the kinds of effort and terrain associated with these long hard days in the saddle. We’ll be in attendance at some of the events, offering tyre advice, tyre health checks and free fitting on any tyre changes needed. We’ll also be out on the road during the rides to assist with any technical issues that riders may experience.”

Prostate Cancer UK will be the series official charity partner.

With new events added in Lincolnshire, Shropshire and Cumbria, the full sportive series now consists of the following:

Wiltshire Wildcat, Sun 16.03.14
Surrey Hills Cyclone, Sun 30.03.14
Dartmoor Demon, Sat 03.05.14
South Downs Spring, Sun 18.05.14
The Arrow, Sun 01.06.14
Ripon Revolution, Sun 29.06.14
Welsh Raider, Sun 10.08.14
Malvern Mad Hatter, Sat 30.08.14
Slate Stinger, Sun 28.09.14
Box Hill Original, Sun 05.10.14

Any rider completing four or more events in this years’ series will receive a ‘Cycling Weekly Sportive Honours’ award from Cycling Weekly to recognise their achievement.

All events offer participants a choice of two or three routes, ranging from an epic ride for the more seasoned cyclist, to shorter courses which are perfect for newcomers and leisure cyclists alike.

Full details of all the events and routes can be found online at


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