Everything’s Primera, but the price – new bike show

South-coast über bike shop Primera Sports will be hosting their very own cycle and triathlon show next Saturday (November 17) and everyone is invited.

Products from Specialized, Trek, Cannondale, Pinarello, Lapierre, Assos, Giro, Bell and a huge range of other big names will be on display for you to drool over. There’ll also be sprint roller racing challenges, prize draws and some amazing kit on sale at clearance prices.

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It all takes place at the Bournemouth International Centre between 10am and 5pm on November 17. And the best news? Entry is completely free.

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