Donations to the charity supported by Kris Cook, the 36-year-old who died after taking part in the Prudential RideLondon 100, rose sharply following the announcement of his death today.
Cook, a civil servant from Woking, went into cardiac arrest tackling the Newlands Corner climb halfway through the mass-participation ride on Sunday.
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He died at the Royal Surrey County hospital in Guildford shortly after, with event organisers confirming his passing at 11.25 this morning.
Together with his girlfriend and a group of friends, Cook was raising money for the Woking Hospice.
Donations had increased to £10,756 at 4.15pm on Monday, 2151 per cent greater than his initial target of £500.
UPDATE: Donations hit £30,000 on Tuesday at 1.45pm, 6000 per cent above the initial target.
Cook’s girlfriend Nicola Tait told Get Surrey: “People have got to sponsor him, I really want him to raise as much money as he possibly can. It is going to help the family and the whole situation.
“I really want everyone to know, he was just the most wonderful person, he was so beautiful, he looked after me and everyone.”
The organisers of the 100 expressed their condolences to Cook’s family and friends.
* To donate, visit www.justgiving.com/Kris-Cook