The Pearl Izumi Tour Series was worth more than £250,000 to Durham’s economy, according to a report commissioned by the race organiser Sweetspot.
The race attracted 12,500 spectators in total, who spent a reported £33,000 on overnight accomodation and £91,000 on food and drink in the city’s establishments.
>> Subscribe to Cycling Weekly this Autumn and save 35%. Enjoy the luxury of home delivery and never miss an issue <<
And the event appeared to be an overwhelming success, with more than half of visitors attending with their families and when asked to rate the event out of five, the average response was 4.8.
Story continues below…
Councillor Maria Plews, of Durham County Council, told The Chronicle: “I’m delighted that so many people came along and enjoyed the Pearl Izumi Tour Series.
“The race always brings excitement and thrilling entertainment to the city’s streets and there’s a fantastic atmosphere as the crowds really get behind the cyclists taking part.
“The event has also proved a boost to local economy, which highlights the value of sporting and cultural events to residents and businesses.”
JLT Condor’s Richard Handley won the Durham round of the Tour Series, with One Pro Cycling taking the team prize. Handley’s teammate Ed Clancy set the fastest lap of the course, navigating round in exactly two minutes.