Cavendish joins fans for Hog Hill ride

Mark Cavendish in press conference, Tour of Britain 2011, press conference/warm-up

Mark Cavendish delighted a lucky set of riders on Monday morning as he joined them for a 20km ride around the Redbridge Cycling Centre to promote Holiday Inn.

As a part of the hotel chain's Athlete Engagement Programme, the world champion showed off his new rainbow jersey to around 100 fans who had applied online and needed no persuading to make the trip down to the Hog Hill circuit at 8am on a Monday morning.

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Richard Abraham is an award-winning writer, based in New Zealand. He has reported from major sporting events including the Tour de France and Olympic Games, and is also a part-time travel guide who has delivered luxury cycle tours and events across Europe. In 2019 he was awarded Writer of the Year at the PPA Awards.