Boardman: first Halfords, now the world…

Boardman Bikes

4th October 2010 Words: Matt Lamy

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The British brand is expanding internationally.

Boardman Bikes, Britain’s biggest bicycle success story of recent years, is looking to take its products beyond our shores in 2011. Following the amazing reception its bikes have had both from reviews in the cycling media and — as we saw last month with our ‘Big Sellers’ lead story — from the general public, Boardman Bikes is now looking to spread its wings globally.

“As a new brand we are exploring all potential routes to market across all territories around the world,” said Andy Smallwood, Boardman’s director of operations. “We are looking for international distributors and partners from Europe to Australasia, the Americas to the Far East, who share a really strong belief in our product, provide excellent customer experience, coupled with a true desire to grow the range internationally.”

The new 2011 range of Boardman bikes will be unveiled soon — keep your eye on the website

This article was first published in the October 2010 issue of Cycling Active magazine