After years of preparation, Canyon has announced that it will begin shipping to customers in the USA, with operations planned to start from spring 2017. Canyon brand manager Frank Aldorf confirmed the move yesterday, saying that the company was confident that it was properly prepared for the move.
“Today we can announce that we are going to open up the US. For people to go online and order, this is going to happen in spring 2017,” Aldorf told Cycling Tips. “We know how tough this market is, and that the consumers are very demanding, so we have to be prepared. This company has been thinking about this for a long time.”
For the main part the company’s operations will remain the same, with the direct-sales model (meaning that customers will buy their bikes directly from Canyon rather than through a bike shop) unchanged. All bikes will assembled in the same factory in Koblenz, before being shipped across the Atlantic, presumably with a slightly longer lead time and with slightly more expensive shipping than for European customers. However, the company says that it is planning to open a US-based technical and customer service centre before next year.
As well as the customer service centre and technical support, there will also be two ranges of demo bikes, one of which will be travel around the country with Canyon, while the other will be in the hands of Rapha, who are already the clothing sponsor of the Canyon-SRAM women’s team.
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One thing that is still to be decided is which models Canyon will offer to American customers, but we expect to see it follow a similar to path to when it entered the Australian and New Zealand markets in 2015, initially concentrating on its higher end carbon models such as the Aeroad and the Ultimate, before introducing more affordable aluminium bikes, such as those lower in the Endurace range, further down the line.
The expansion comes a few months after Canyon issued an apology to UK customers who were left waiting up to six months for delivery of their new bikes, with delays caused by teething problems at the company’s new factory and the introduction of a new IT system.
However, Aldorf is confident that US customers will not experience similar problems, setting ambitious targets for the delivery of bikes across the Atlantic.
“In some cases, people will get their bikes in two weeks. It will be great if we can do this for every customer in the US and if we’re faster, that’s even better. With the constant exchange between our production here and the warehouse in the US, it shouldn’t be a problem.
“We know there will be a lot of requests so we have to set the right expectations, but we will have a slow start. We need to make sure we can deliver and hold on to our promises.”