The groupset is supposed to retail at £1,099, but instead it’s being sold on Chain Reaction Cycles at the heavily discounted, and much more affordable price of £624.
This is the lowest price we’ve ever seen the groupset drop down to, now almost half price, and if you’re thinking of upgrading now is definitely the time.
The upgraded groupset comes with all the benefits of its older sibling, Shimano Dura-Ace R9100 which was launched earlier this year.
As it stands, all options are still available, but if you want to purchase it, you better move quick – it’s selling like hot cakes.
We’ve ridden the new groupset, and it was absolutely fantastic, both in looks, shift action and braking.
Shimano Ultegra now looks identical to the Dura-Ace model, with short stubby cranks, sleek derailleurs and a black colour scheme. The shifting action has also been changed so the levers and the motion of changing gears are lot more comfortable that with previous iterations.
Watch: Shimano R8070 first look
Elsewhere, the brakes have been improved, much like on Dura-Ace, and they can now accommodate 28mm tyres – clearly Shimano is on trend in the cycling world.
To bolster this, Shimano has now updated the medium rear derailleur so it can cope with an 11-34 cassette, representative of how riders are speccing a wider range of gears. It will make winching your way up any climbs a whole lot easier.