Factor Bikes, the British bike brand that is best known for its superbikes produced in conjunction with car companies, is making its first foray into the professional peloton, with a partnership with One Pro Cycling for the 2016 season.
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The team, which is owned by former England cricketer Matt Prior and has been granted a UCI Pro Continental license for next year, will have three bikes to choose from depending on the demands of the race and rider preference.
The most popular option is likely to be the Factor One, which, like a number of other bikes, claims to be the “most aerodynamic bike on the market”, coming with a split down tube design which is said to be “one second per kilometre” quicker than a standard down tube. The team’s climbing bike will be the Factor O2, which has a claimed weight of 6.9kg even with an Infocrank power meter attached. The other bike is the Factor One-S, which is the same frame as the Factor One, but with standard stem and handlebars to allow for more extreme bike setups.
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Speaking of the partnership, Factor co-owner and Tour de France green jersey winner Baden Cooke said, “One Pro Cycling have a fresh, high tech and thorough approach to everything that they do which is in line with Factor Bikes’ core values. One Pro Cycling is the perfect fit and cannot wait to see our bikes in the pro peloton. Ever since meeting Matt Prior and hearing about his vision and ambitions for his team, we knew that we had to be a part of this journey.”
This is the latest of a number of new sponsorship deals announced by One Pro Cycling, having previously announced that they will wear Altura clothing next year, another partnership that will bring a new brand to the professional scene.