Halfords to stock Pinarello bikes

British retailer Halfords has announced that it will stock a range of Pinarello bikes from the spring. The Italian manufacturer’s models will be offered alongside Halfords’ existing lines of bikes, including the popular Boardman range.

“I’m delighted that we have become an official stockist of Pinarello bikes, which are among the best in the world and have an incredible pedigree of success,” said Paul McClenaghan, Commercial Director of Halfords.

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“Halfords has been developing own and exclusive branded ranges for several years to cover all aspects of the market, from child and entry level cycles all the way through to performance road bikes. Our partnership with Pinarello will further extend our range at the top end.”

Pinarello has been making road bikes since the early 1950s, and the brand has achieved a solid ‘high-end’ status. Both the British national team and the British-based WorldTour squad Sky currently ride Pinarello bikes, a factor which has increased their profile in the UK market – helped by Bradley Wiggins’ 2012 Tour de France victory.

The Pinarello models will be available via Halfords’ website and in selected stores from the spring.

Although Halfords’ Christmas sales figures were described by financial analysts as ‘flat’, the preceding year had seen strong growth in the sale of cycles and cycle accessories around the London 2012 Olympic Games. More tellingly, sales of its more expensive bike brands – in particular Boardman – have increased 33% in the first half of January 2013.

“Cycling sales initially disappointed but performed more strongly as the holiday period progressed and we were particularly pleased that momentum has been maintained in sales of premium cycles,” said Chief Executive Matt Davies. 

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