Latvian company seeks funding for new, colourful women’s cycling underwear (video)

Latvian company aims to produce more colourful women's cycling underwear collection

There are quite  few choices out there if you’re looking for women’s cycling or sports underwear, but most of them seem to be – well – functional rather than pretty. But now a Latvian company is looking for funding to develop a much more attractive option.

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Zib already sells a wide range of non-technical clothing for men, women and kids and is now branching out into more technical athletic clothing in the vibrant colour schemes which characterise its other clothing.

Zib's design is more colourful than most sports underwear

Zib’s design is more colourful than most sports underwear

Its designers have come up with a pair of colourful designs complete with roses and various animals including a white rabbit or a fox. More importantly, they have sourced a suitable seat pad with a low profile and a microfiber cover, which is made in Italy. The undies are made of moisture wicking Dry-Clim polyester-based fabric. They’ve also designed the undies with a higher back, so that they maintain cover and stay put when riding a bike.

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Here’s their promotional video – complete with Latvian pronunciation of the word “chamois”.

Zib suggests that its undies can be used for leisure rides as well as more serious workouts and also for horse riding. And they had them tested by the 2015 Latvian women’s MTB champion.

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The company is now using Indiegogo to seek crowd funding of $10,000 to start production. Depending on level of support, there are various incentives on offer ranging from a tank top to a pack of ten pairs of the new underwear. Funding closes on 6 December with the finished product expected to ship to backers in February 2016.

Oh, and Zib apparently means “to flash” in Latvian.