Mavic has been pioneering new technologies in cycling since its creation in 1889, and it recently announced that for spring ’09 it is set to apply that practice to a full range of cycling footwear, apparel and accessories.

Although it may not be your first instinct to say Mavic is as synonymous with clothing as it is with wheel innovation, you may be surprised to know that Mavic has been responsible for all aspects of adidas cycling soft goods and products for the last five years.

Our Mavic source tells us that, in the meantime, the supply of adidas cycling products will not be affected, but the dedicated team are already hard at work on the Mavic line-up, which will include products for triathlon, road, track, and mountain bike.