Oakley deepens its sponsorship of Team Dimension Data

The eyewear brand announces new partnership with Team Dimension Data ahead of the Tour de France

Oakley has announced a three year partnership with South Africa-based Team Dimension Data, becoming official sponsor for the team’s eyewear as well as its cycling kit and off-bike apparel.

The newly Oakley co-branded kit and eyewear will be rolling out at the Grand Départ of the Tour de France on Saturday.

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With Team Dimension Data rider Mark Cavendish already being sponsored by Oakley, the brand will also be offering limited edition Cavendish sunglasses.

The team includes established cycling stars such as Cavendish along with a roster of African cyclists including Daniel Teklehaimanot, the first African cyclist to wear the polka dot jersey at the Tour de France.

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Oakley says the Team Dimension Data collection will include a leader jersey eyewear collection, team jerseys, bibs, caps and t-shirts as well as Oakley’s eyewear with the brand’s proprietary Prizm technology, which it says enhances detail for better on-bike performance.

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Oakley says that it will be supporting the team off the bike too. The team’s not-for-profit African charity, Qhubeka, aims to advance education, health and economic opportunities for Africans through sustainable transportation, such as bikes and Oakley says it will be donating over 150 bikes to the cause.

Team Dimension Data’s goal for the year is to donate over 5,000 Buffalo Bikes to the charity.