Shimano broadens its kit offer with acquisition of helmet brand Lazer

Shimano's acquisition of the Belgian helmet brand will allow it to offer top-to-toe cycling kit options

Hot on the heels of its release of its new Dura-Ace R9100 groupset and power meter, Shimano Europe has today announced that it is to acquire Belgian helmet maker Lazer, with the deal due to be closed later in 2016.

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Lazer has been around since 1919 and is based in Antwerp. It claims to be the world’s oldest helmet maker, having started off making leather “hairnets” for participants in the Belgian cobbled classics. As well as cycling helmets, it also produced headwear for winter sports and leisure use, which it sells in over 50 countries.

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Shimano already owns Pearl Izumi which sells clothing and footwear for cycling and other sports and it also sells Shimano-branded footwear, clothing and eyewear. So the purchase of Lazer is a natural extension of its on bike clothing and equipment range.

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Commenting on the acquisition, Lazer’s Managing Director, Sean van Waes said: “This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best – innovation – helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business.”

Shimano and Lazer hailed the acquisition as bringing greater expertise to both companies, allowing for the enhanced creation and delivery of products and enabling retailers to bring better products into stores and enhance the experiences of everyone who rides a bike.

Lazer has already announced that it will be supplying British Cycling with the helmets to be used by its cyclists at the Rio Olympics.