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Hoy has been involved in all stages of the design and development process, with the aim of creating pieces of clothing that are a departure from what you’d normally expect from cycling kit. As the multiple Olympic champion said, ‘We hope we’ve designed cycling apparel cyclists want to wear, not feel they have to. The idea is that each piece of clothing is something you look forward to wearing, that does the job and that you feel good in.’Like the HOY bike brand launched back in 2013, the HOY Vulpine clothing aims to deliver well-designed, quality products, without compromising on accessibility. With this in mind, the spring/summer clothing that will be launched this week will consist of both performance and casual ranges.
Named after climbs and landmarks in Mallorca, the performance range will consist of the Vallemosa Race jersey (£69.99), which features coffee fibres woven into the fabric to absorb odours and prevent stains, and the El Toro Bib Shorts (£79.99), as well as the match socks and cap (both £11.99).
The casual range, named after the velodromes in the Japanese heartland of Hoy’s beloved keirin, is more extensive. The Akita City jersey (£54.99) and the Saitama Trail shorts (£54.99) are the most clearly cycling-orientated parts of the range, although the Track Stripes Technical t-shirt (£38.99) also features quick-drying fabric. Two more t-shirt designs (£26.99) and socks (£11.99) complete the range.
All of the new HOY Vulpine clothing (OK, perhaps not the socks) will be available in men’s and women’s cuts at identical prices. Online purchasing will be available through the Vulpine website from 12th February, with the full range also available through Evans Cycles from early next month.