Unless you’ve got a healthy supply of spare cash to spend on a bespoke steed, the chances are you’ll opt for a bike that’s very similar to a fair few other riders. Until now.
The antidote to visually similar mass-produced bikes comes in the form of VO2 Personalised.
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The full-carbon frame and fork comes with race geometry, oversized bars and tapered head tube, but the best bit is that you have 92,160 possible finishing combinations to stamp personality on your ride.
With frames starting from £1,499 and full Shimano 105 builds from £2,599, it’s not the cheapest brand on the market, but knowing it’s your own unique build certainly adds something.