Rider data, including speed and heart rate, will be broadcast during the Prudential RideLondon-Surrey Classic to viewers of BBC television.
In a partnership with Velon, a rider from each of the teams in the partnership will transmit their data, which will flash up on television screens throughout the race.
>> Struggling to get to the shops try 6 issues of Cycling Weekly magazine for just £6 delivered to your door <<
Velon CEO Graham Bartlett said: “The Prudential RideLondon-Surrey Classic is offering more opportunities than ever for fans to feel a part of the action. We have worked hard to make sure fans can see how amazing the star riders are at the touch of a button, and the partnership with the race organiser and the BBC takes this to a whole new level.”
The race will be broadcast on BBC One from 15.30-18.30 on Sunday, July 31, and coverage will start even earlier on the Red Button.
Viewers will also be able to get inside the peloton with two on-board cameras streaming live coverage from the race, including one on the bike of British champion Adam Blythe, who will ride for the Great Britain national team.