Cycling Weekly magazine March 28 2019 issue, on sale from Thursday priced £3.25
Letter from the editor
There’s a little bit of the ‘out of the frying pan, into the fire’ about Sir Dave Brailsford’s new sponsorship deal. If you’ve missed the news, he has secured backing from Ineos, a petrochemical company owned by the UK’s richest man and keen cyclist, Jim Ratcliffe. And his budget just went up too. So while Brailsford just lost cycling’s richest sponsor, he’s replaced it with an even bigger one. No mean feat.
But the team has jumped into the fire because they’ve moved on from Britain’ s Bond baddie #1 Rupert Murdoch, to the man who, now he’s on our radar, seems to be portrayed as Britain’s Bond baddie #2. Ineos is a big carbon emitter, plastic producer and fracker. Add to that mix Ratcliffe is currently trying to circumvent EU climate regs, calling them “foolish”.
Is this what we want in cycling? Should we worry about where sponsorship money comes from? And if so, what about other sponsors? The deal has led to a fair bit of soul-searching within the sport.
I wonder, will Sky riders now climb off their bikes, stagger in to a press conference to be asked about climate change? It would be interesting to hear what they have to say.
Cycling Weekly magazine editor
In this week’s Cycling Weekly
News The man behind Team Ineos
News Unstoppable Alaphilippe
Feature New coach, new look for BC academy
Feature Jack Haig’s breakout season
Tech Focus on endurance bikes
Feature Best Spring events to ride
Tech Latest helmet from Bondrager
Fitness Seize the whole day
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