The mass participation event has bettered its own previous UK fundraising record for one day cycling events
The 20,709 participants of the 2014 Prudential RideLondon-Surrey 100 sportive raised over £10m for charity, beating the sum raised at the inaugural event in 2013 by more than £3m.
The event is the highlight of the Mayor of London’s annual festival of cycling, but this year had to be shortened to 86 miles due to heavy rain and high winds. Despite the conditions, the high number of finishers meant that it was still a success, and that is borne out by the average £900 raised by every fundraising rider.
Particularly pleased with the outcome was the mayor himself, Boris Johnson, who said: “Prudential RideLondon is more than just a fantastic celebration of cycling; it is also an event that raises millions for charity.
“I applaud the effort of this year’s riders, who overcame such difficult conditions, and their generous sponsors, in raising the bar for next year’s ride by generating a record-breaking sum of money for worthy causes.”
Charity Children with Cancer UK raised a reported six-figure some from their riders, and as such have already started planning their fundraising strategy for next year’s event.
The ballot for places in the Prudential RideLondon-Surrey 100 – which takes place on Sunday August 2, 2015 – closes at 17:00 on Tuesday January 6, 2015.