The inspiration behind SRAM Red eTap

First spotted in December 2013, SRAM Red eTap has to be the most anticipated product to hit the market in the last few years. Officially launched in September 2015 demand is such that the biggest issue is getting hold of the groupset
Playlist 20 Videos The inspiration behind SRAM Red eTap 02:17 July's tech of the month: new products from Garmin, 100%, Prime and Cannondale 19:54 Pro bike: Geraint Thomas's Pinarello Dogma F12 04:35 June’s tech of the month: New Brompton X, Cannondale SystemSix and Maxxis tyres 20:54 April's Tech of the Month: Canyon Aeroad with SRAM AXS, new Vittoria tyres and Fulcrum wheels 26:29 March's Tech of the Month: Pinarello, new Specialized shoes, DT Swiss wheels and Evoc's bike bag 27:06 February's Tech of the Month: new kit from Castelli, Le Col, Smith and Triban 24:22 Greg Van Avermaet to ride a gold Giant TCR in 2019 (video) 01:00 Watch: Top five Strava cheats (video) 04:41 January's Tech of the Month: Colnago C64, Assos Equipe RS S9, Santini Vega and Specialized S-Works Recon 18:29 December's Tech of the Month: New Shimano 105, Canyon's best bike and new helmet tech from Specialized and Met 22:31 The best new e-bikes of 2019 05:01 November's Tech of the Month: New S-Phyre shoes, a CatEye lightshow, Fulcrum carbon wheels and a big bike bag 24:26 October's Tech of the Month: New Giro helmet, rain protection from Castelli and Specialized's tubeless tyres 19:24 Watch: Seven of the hottest aero bikes for 2019 06:15 The six most exciting cycling computer releases of 2018 03:09 September's Tech of the Month: Fighter jet cycling glasses, Wahoo's indoor training system and a pair of very sensible lights 17:37 Watch: Seven stunning shoes coming in 2019 04:53 August Tech of the Month: Enve wheels, Oakley sunglasses and something very special from CeramicSpeed (video) 18:14 Watch: What are the key features to look for when buying your next bike? 09:16

SRAM’s latest video related to the American company’s eTap wireless groupset explains how the inspiration was the fastest wheeled vehicles on the planet, Formula 1 cars.

>>> SRAM Red eTap review (video)

Often cycling follows where Formula 1 leads, the adoption of carbon fibre and wind tunnels for refining aerodynamics are just two examples.

Mirroring the the elite race cars SRAM decided to simplify the rider interaction with the gears to three simple actions.

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Right paddle for up shifts and left paddle for down. To move the front mech press the paddles at the same time.

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The result is a system which is said to make it nigh on impossible to mistake a down shift for an up shift. The paddle shifting system was not possible before with conventional mechanical or wired systems.

sram red etap featured image

Batteries are still needed, but SRAM eTap is equipped with interchangeable battery backs that are light enough to attach the derailleurs.

>>> How to install SRAM eTap: step by step guide (video)

The main concerns raised regarding the wireless set up is the potential interference, but SRAM claims the system’s wireless algorithm is encrypted more securely than any ATM.

After much anticipation eTap has definitely caused quite a stir with the UK SRAM distributor, Fisher Outdoor Leisure, confirming that its first batch of SRAM eTap systems have already been snapped up by its dealers.

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