Women’s clothing brand Nakeid launches its new collection (video)

Range features women’s specific designs in technical fabrics. Nakeid plans to feature wearable tech in future products

In association with Nakeid

Nakeid was founded by Elena Gromova after she took part in l’Etape du Tour in 2015 and realised that it was hard to find a cycling kit which would fit and look good due to a lower range of quality cycling wear for women.

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Gromova has focussed on making Nakeid’s clothing highly functional, but also stylish. So there are mesh inserts in the cycling shorts to improve breathability and comfort in hot conditions. They also include an internal pocket for a fitness tracker or other electronics.

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Gromova says of her aims with the Nakeid range: “Think fabrics that complement the body in motion, designs that keep you cool thanks to moisture wicking and breathable technology, unique prints and functional shapes that move and bend with every turn. It’s our aim to bring you the very best in active functional apparel with a stylish statement!”

Nakeid’s clothing is made in EU and designed in the UK and uses Italian technical fabrics. All seams are flatlocked and Nakeid says its women’s specific Elastic Interface pad is suitable for longer rides of four hours plus. The extra-wide waistband and silicone leg grippers are designed to distribute pressure too.

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Next Nakeid is planning to incorporate wearable technology into the range. First up is a project with Intel to incorporate biodata chips which hold personal information such as name, blood type, allergies and emergency contact details. The chips are washable and heat resistant, so will be permanently fixed into the clothing.

The initial collection is focussed on cycling and triathlon, but Nakeid intends to expand into running and swimming wear in future too.