It’s the question on everyone’s lips: Just how much orange juice can Tom Boonen produce in a kilometre on a specially adapted bike that powers an orange juicing machine?

Turns out, it’s 33cl, the same amount as a can of Coca Cola, but supermarket Lidl is giving people the chance to beat Tornado Tom’s efforts – if you want to travel to Belgium.

With Lidl becoming Etixx-Quick Step’s fresh food partner this season, seven-time Monument winner Boonen is the natural person to go for to promote the brand.

And how better to utilise his marketing value than to hook up a juicing machine to a turbo trainer and get him to pedal his little heart out to create sweet orange nectar.

It’s unclear whether as part of the Lidl deal the Etixx-Quick Step riders have to produce all the OJ that the supermarket sells – if it isn’t, they’ve definitely missed a trick.

If you happen to be in Belgium for any of the major one-day races between now and April 24 you’ll be able to try your hand at beating Boonen’s record, starting this weekend at Omloop Het Nieuwsblad.