Sky launches first step in new cycling programme

Skyride, British Cycling, Victoria Pendleton, Elle Macpherson

Sky announced today their first foray in to mass participation cycling as they aim to get a million people on their bikes.

Throughout the summer there will be Skyride events in four city centres, with streets closed to traffic, and an estimated 400 local guided rides to support them.  These free events will give tens of thousands of people, of all ages and abilities, the chance to enjoy riding with their family and friends.

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