Skyride, British Cycling, Victoria Pendleton, Elle Macpherson

Sky announced today their first foray in to mass participation cycling as they aim to get a million people on their bikes.

Throughout the summer there will be Skyride events in four city centres, with streets closed to traffic, and an estimated 400 local guided rides to support them.  These free events will give tens of thousands of people, of all ages and abilities, the chance to enjoy riding with their family and friends.

The Skyrides are the first events to be organised following Sky’s partnership with British Cycling, announced last summer. More details on Team Sky, the new professional cycling team which aims to take on the world in the Tour de France, are expected later in the year. 

By inspiring people, through these and other initiatives, Sky is setting itself the target of getting one million more people cycling in the next five years.

Announcing Skyride’s summer of cycling, Jeremy Darroch, Chief Executive of Sky, said; “We want to get as many people as possible to pick up their bikes again this summer; for fun, for fitness, with friends or with family. This is just the start of our five year campaign to get a million more people cycling by 2013.”

Skyride city events:

Manchester - Sunday August 2

Glasgow - Sunday August 23

Leicester - Sunday August 30

London - Sunday September 20 (formerly the London Freewheel)

The 400 local Skyride events will be lead by British Cycling ride leaders, starting in July they will be focused on the areas around the Skyride city events and will cater for all abilities.

Announcing Skyride’s summer of cycling, Jeremy Darroch, Chief Executive of Sky, said; “We want to get as many people as possible to pick up their bikes again this summer; for fun, for fitness, with friends or with family. This is just the start of our five year campaign to get a million more people cycling by 2013.” 

Ian Drake, Chief Executive of British Cycling said; “Our partnership with Sky is a once in a lifetime opportunity to transform cycling in this country. Through Sky’s nationwide campaign of organised rides this summer, our community and school programmes, and through building on last year’s activity, we have the chance to make a real difference to people's lives.”

Victoria Pendleton, one of the elite riders supporting the summer activities, concluded; “I was amazed that so many people are not using their bikes. Cycling is a great way to stay healthy and it’s good for exploring and meeting new people.  My message is simple, get on your bike and join us at one of the fantastic free events Sky has planned.”

Skyride, British Cycling, Victoria Pendleton, Elle Macpherson

Victoria Pendleton and Elle Macpherson saddle up for the Skyride launch

 

Skyride, British Cycling, Victoria Pendleton, Elle Macpherson

Blue Peter presenter Gethin Jones, Elle Macpherson, Victoria Pendleton and Ian Drake line up for the Sky launch

RELATED LINKS

British Cycling and Sky want one million people on their bikes

Sky team GB set to fly

Sky +HD track team officially unveiled

EXTERNAL LINKS

www.goskyride.com

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Editor of Cycling Weekly magazine, Simon has been working at the title since 2001. He fell in love with cycling when channel surfing in 1989 and happening across the greatest ever edition of the Tour de France. He's been a Greg LeMond fan ever since. He started racing in 1995 when moving to university in North Wales gave him more time to train and some amazing roads to train on. He raced domestically for several years, riding everything from Surrey leagues to time trials, track and even a few Premier Calendars. In 2000 he spent one season racing in Belgium with the Kingsnorth International Wheelers. 


Since working for Cycling Weekly he has written product reviews, fitness features, pro interviews, race coverage and news. He has covered the Tour de France more times than he can remember along with two Olympic Games and many other international and UK domestic races. He can still be seen at his club's evening races through the summer but he still hasn't completed the CW5000 challenge!


SIMON IS CURRENTLY RIDING

Road bike: Pinarello K8S with Shimano Dura Ace

TT bike: Specialized Venge road bike with FFWD wheels and Easton Attack TT bars

Gravel bike: N/A

Training bike: Rourke custom hand made with Reynolds 853 steel