TOUR OF IRELAND FOUR-DAY SPORTIVE LAUNCHED

tour ireland launch

The new four-day Tour of Ireland Sportive, which will take place from the May 11-14 2007, was launched on Friday in Lisburn, Northern Ireland. Sean Kelly, Dame Mary Peters and Dave Lloyd added their not insignificant support to the launch of the event, which was also attended by local dignitaries from the various Tour stage towns.

The hotly-anticipated sportive is the brainchild of brothers Joe and Marc Barr. Joe is a well-known ex-international bike rider and Marc is the commercial dynamo behind the event. The four-day event is unique and is a massive challenge for any sportive riders out there.

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